Closing B2B partnership with sustainability pioneers to power an circular rental offering with POOL’s proprietary tech platform
**FREITAG is a Swiss pioneer in upcycling, transforming discarded truck tarps, seat belts, and bicycle inner tubes into durable and stylish bags and accessories. Founded in 1993 with ~30 stores globally, the brand is synonymous with sustainability and innovation. FREITAG approached POOL, the pioneering circular fashion service, since becoming circular is a key ambition of their impact mission. We agreed to help FREITAG test how a circular offering could work for them by testing out locally in Berlin. The collab was centered around a 3-month pop-up on the hippest street in Berlin completely conceptualized, designed, built and operated by POOL.**
As a co-founder of POOL I was hands-on in closing our first B2B contract, including defining concept, offering, project & tech scoping, operations, support setup, budgeting and legal. This included navigating the stakeholder setup within the FREITAG organization. Once launched I was deeply involved in the BI/data setup, analysis and reporting.
